If you can’t already tell, I’m starting to get really into the products with the cheesy infomercials just for the sake of watching and posting the cheesy infomercials. Buckle up. Here come the sauna pants.
Product. This product is an at-home inclusive sauna experience all wrapped up in a flattering shade of orange pants. You wrap the pants around you (one size fits all, I believe) and then control the level of heat from a dial located conveniently right on the crotch. The pants will then immerse you in a “deep, warm heat” that will take out any excess water from your mid section and pants. The pants are priced at $29.99. They are so confident in their magic heat pants that they even have a money back guarantee. If you’re not satisfied with your sauna pants, you get all of your money back no questions asked. Sign me up.
Demographics. The main target market for this item would be 1) those who are looking for a quick, easy way to get in shape and 2) people who want to live a life of luxury but can’t afford luxurious amenities, like an actual sauna in their house. That would leave us with middle and low-income American families.
Channels. A product like this should be sold in stores that have sections devoted to self-care. I’m not talking about your hawty-taughty (did I spell that right? Don’t answer that.) fancy spa stores, I’m talking about Bed Bath & Beyond, Target, and Wal-Mart. Position it near the health and beauty products, and sell it as “taking care of yourself” or “treating yourself.”
Sauna pants could be amazing. They could be horrible. I don’t know and I don’t really intend to find out. Just please be advised that this product WILL give a whole new meaning to the phrase “pants on fire.”