SkyMall has declared bankruptcy. Many people insist that it is because their products were (for lack of a better word) ridiculous. However, I have been trained since high school to question everything, and I choose to question this. I firmly believe that with a better marketing strategy and some direction, all of these SkyMall products could be the next home essentials (disclaimer: slight exaggeration).
Using this blog, I will hand pick the most ridiculous products that SkyMall has to offer, and suggest how a company could better sell it. Increase sales, increase the bottom line, increase smiles.